OUR SERVICES

MARKET RESEARCH

Full-service market research provider, providing both qualitative and quantitative methodologies, including design, fieldwork, analysis, and reporting.

  - Market Opportunity Analysis
  - Segmentation
  - Scenario Testing & Prioritization
  - Concept Testing
  - Product Optimization & Pricing

  - Positioning & Messaging
  - Brand Awareness & Perceptions
  - Customer Satisfaction & Loyalty
  - Purchase Process & Drivers
  - Win/Loss Analysis​

ANALYTICS

Full range of analytics capabilities for analyzing market research, behavioral, transaction, or financial data.
  - Forecasting
  - Segmentation
  - Predictive Modeling
  - Discrete Choice
  - Product Profitability Analysis

​STATISTICAL TRAINING

​​Variety of online and in-person statistical training options, combining expertise in using IBM’s SPSS statistical software with analytics capabilities.
  - Introduction to Statistics 
  - Advanced Statistics
  - ANOVA
  - Regression
  - Time Series
  - Tree Analyses