Full-service market research provider, providing both qualitative and quantitative methodologies, including design, fieldwork, analysis, and reporting.
- Market Opportunity Analysis
- Scenario Testing & Prioritization
- Concept Testing
- Product Optimization & Pricing
- Positioning & Messaging
- Brand Awareness & Perceptions
- Customer Satisfaction & Loyalty
- Purchase Process & Drivers
- Win/Loss Analysis
Full range of analytics capabilities for analyzing market research, behavioral, transaction, or financial data.
- Predictive Modeling
- Discrete Choice
- Product Profitability Analysis
Variety of online and in-person statistical training options, combining expertise in using IBM’s SPSS statistical software with analytics capabilities.
- Introduction to Statistics
- Advanced Statistics
- Time Series
- Tree Analyses
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