Consumer research conducted for the Marketing team at a pharmaceutical benefits management company to better understand the market for prescription drug cash card solutions. Questions revolved around who is using the cards, which cards are being used, the types of drugs and therapeutic classes involved, and why they are using cash cards. An experimental test was included which compared the effectiveness of video vs. graphics vs. text as the medium for communicating one of the client’s cash card offerings.

Exploratory analytics project conducted for Clinical team at a pharmaceutical benefits management company to better understand if third-party lifestyle data, merged with individual member prescription drug transaction data, could be used to better predict prescription drug costs, therapeutic class usage, and individual drug usage. A variety of analyses were explored, with tree analyses ultimately most helpful, revealing that demographic, financial profiling, digital behavior, and other purchase behavior data could be used to improve the predictions of prescription drug usage and costs.

Green Financing Brand Awareness & Perceptions Tracking

Three-year revenue forecast based on transaction data for Finance Team at pharmaceutical benefits management company. Forecasted different stripes of revenue sliceable by Client, Drug Type, Network, and Channel. Delivered forecast in dynamic Excel-based simulator that affords What-If revenue scenario simulations by key parameters, with the additional ability to incorporate manual adjustments into the statistical forecast in complementary view.

Research conducted for the Product team at a leading IaaS/Paas provider, focused on better understanding the potential market for cloud-based services among IT professionals at Corporate and ISV businesses. A discrete choice approach was used to determine which components of the offering were most important, whether consumption-based or subscription-based offerings were more attractive, and how price sensitivity varied for different bundles of offerings. Results informed SKU and pricing strategies for the new offering.

CASE STUDIES

​Mobile Banking Profitability & Attrition Modeling

​Hosted Email Solution Bundle Research

​Server Virtualization Research

​Pharmaceutical Messaging and Positioning Qualitative Research

Brand tracking consumer research conducted for Marketing team at Financial Services company that specializes in financing for environmentally-friendly home improvements. Study tracked awareness and brand perceptions for client and competitors on a bi-annual basis, down to the individual metro level within target states. Detailed questions related to participants’ path to awareness and actions taken,  provided insight into the effectiveness of marketing expenditures.​

​Prescription Drugs Transaction Data Analysis

Analysis of consumer market research data for the Marketing team at an ultra-luxury automobile manufacturer to determine if there are underlying segments among their affluent target. A latent-class segmentation approach revealed four distinct segments that are focused on distinct considerations such as performance, luxury, safety, the impact on the environment, and value for the money. Overlaying the identified segments on the strengths and weaknesses of the client and the competition provided strategic guidance regarding how the brand should be positioned.

Research was conducted for the Marketing team at a Sales Enablement software company to understand business professionals’ perceptions of their brand. Survey focused on brand awareness, perceptions, organizational priorities, and category perceptions. The research suggested that the client brand was relatively strong, but that perceptions varied substantially depending on the functional role of the participant, and that there are challenges and opportunities around the definition and understanding of Sales Enablement solutions.

​Agile Development & DevOps Research & White Paper Development

Profitability and attrition analysis based on banking transaction data for the Marketing team at Financial Services company. Experimental comparison of profitability before/after signing up for mobile banking, and compared to online and bill-pay customers. Attrition modeling to better understand the contribution of mobile banking while controlling for other factors. Research formed the basis for a white paper and conference presentation at a large industry event.

​Prescription Drugs Cash Card Research

Research conducted for the Product team at a large enterprise software provider, with the goal to determine how knowledgeable IT professionals are about operating system licensing in the context of virtualization, and to better understand best practices at companies running advanced virtualization solutions. Qualitative in-depth interviews and a quantitative online survey converged on a similar and surprising conclusion, providing critical input for the client’s licensing strategy.

Research conducted for the Product team at an enterprise software provider with the goal to identify potential bundles of offerings cutting across various communication, mobility, and collaboration functionality. The research focused on the impact of price, support, and functionality within a discrete choice task, with an additional von Westendorp price sensitivity exercise used to isolate key thresholds for pricing. 

​Ultra-Luxury Automobile Segmentation

Cloud Services Platform Optimization Research

Collaborated with research team at a pharmaceutical consulting company to provide insights for optimal messaging and positioning for launch of a new drug. One- on- one interviews with both doctors and consumers focused on perceptions of new drug, and content and phrasing of positioning and messaging statements, with particular focus on prior authorization, distribution channel and competitor differentiation.

Pharmaceutical Benefits Management Revenue Forecast and Simulation Tool

Research and white paper development for Technology Evangelists at large enterprise software company. Involved primary research with Developers and other IT professionals followed by the creation of six white papers based on the research. Extensive use of analytics, ranging from simple correlational analyses, to factor analyses, regression modeling, and segmentation. Segmentation revealed an  interesting segment that achieves high levels of IT/DevOps success using a very informal DevOps approach.

​SALES ENABLEMENT BRAND RESEARCH